London 2012 website aiming for 10 billion visitors

It’s not just in the real world that builders are hard at work – behind the scenes at London2012.com their team are knuckling down to build at site which they hope will attract no less than 10 billion visitors over the course of the Games.

It will be an Olympic record, apparently.

Social Media Influence caught up with Alex Balfour, the chap tasked with making sure it all happens. Lots of interesting things said.

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